At TECHO, 75% of the community leaders are women. We created a campaign called La Otra Yo, to bring awareness to what these women are contributing to the communities. We did ads to promote the campaign, and one of these ads gave us a beautiful response from one of our followers. She left us a voice message that we turned into a kinetic-type post.
To view the post on Instagram, click here.
When a new partner joins the Empathy Pact, a global movement to make poverty history, we create a welcome message for them. This video was created to post as an Instagram Story, welcoming La Cosecha to the Empathy Pact.
TECHO is also part of the Amazon Smile program. To bring awareness to our followers, this animation was created, to guide people on how they can join Amazon Smile, and start contributing to TECHO with every purchase they make in Amazon.
We also do Thank You messages for our partners after they make a contribution. This video below was prepared for City National Bank after they contributed to Emergency Kits after the COVID pandemic.
This animation was created to promote the TECHOShop.org